Universal Music Group Partners With Kenyan Music Service Mdundo To Bring Its Catalogue To Africa

Kenyan-basically based mostly mostly tune carrier Mdundo has announced a partnership with Universal Song Neighborhood (UMG) to avail UMG’s tune catalogue to Mdundo’s users across key African territories.

Per Mdundo, the licensing agreement will provide its users with earn entry to to the field’s most complete tune catalogue, supporting the corporate’s ambitions for hasty market growth across the continent and rising UMG’s attain at some level of the African market.

In an announcement shared with TechCabal, Mdundo CEO, Martin Møller Nielsen, acknowledged that the corporate is tickled to work with UMG within Africa in the direction of its imaginative and prescient of offering Africa with a straightforward and exact resolution to having access to tune that matches the local shoppers.

Nielsen extra claimed that Mdundo grew from 5 million month-to-month users in June 2020 to 19–20 million month-to-month active users in June this 365 days and an over 225% growth in revenue for the 365 days ending June 2022. 

CEO of Universal Song South Africa & Sub-Saharan Africa, Sipho Dlamini, stated that UMG is excited for extra fans across Africa to acquire higher earn entry to to a pair of of the continent’s most delectable musical abilities, as effectively as UMG’s intensive catalogue of world artists.

Mdundo is one in all Africa’s leading tune products and services, boasting over 17 month-to-month active users. Earlier than the UMG partnership, the carrier, that can pay over 50% of its earnings to artists, had 1.7 million world songs and 367,000 tracks uploaded by 122,000 African artists.

The agreement with UMG appears effectively-timed to enable the carrier to give some stable competitors to Nigeria-basically based mostly mostly tune carrier Boomplay, which currently racks up an spectacular 42 million month-to-month active users and a catalogue of over 5 million tracks.